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Fax (763) 475-8275

Email - contact@wmg-mn.com

 

Consulting & Research Services

Helping clients address their marketing and sale challenges with custom solutions

 

Clients commend us for our willingness to dig deep and fully understand their specific marketing and sale challenges before we offer any sort of recommendation or potential solution. We know that at the end of the day, what you care about most, are solutions to the most vexing business problems you face.  

At the Wilson Marketing Group, we partner with clients to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. We first understand the client's  needs and then collaborative develop strategies and tactics that deliver the result.

We have a abroad and deep expertise in driving top-line growth by solving marketing and sales challenges. We draw on this experience base to help you succeed, bringing together perspectives from many industries and business models; developing practical solutions that improve your sales and marketing performance.

"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win."                                                                    - Sun Tzu, The Art of War

Remember, Occam's razor says that, all things being equal, the simplest solution is usually the correct one.

 

Consulting Services

Every product, service and company has unrealized sales and profit potential.  To increase a company’s marketing performance and increase both the top and bottom line. Wilson Marketing Group offers services divided into the five stages of marketing program development and execution: 

  1. Marketing auditing
  2. Marketing strategy development
  3. Marketing plan development
  4. Guided implementation
  5. Marketing performance evaluation

We use a collaborative approach to our consulting engagements, working with our clients to find solutions to their marketing challenges.

           1.   Marketing Auditing

 What can a marketing audit do for your company?

If you need a thorough assessment of the strengths and weaknesses of your marketing strategy and programs, a marketing audit can help. A marketing audit will help you understand: 

  • How your marketing decision process compares to best practices
  • How your marketing strategy is currently performing

 You can evaluate performance and hone in on areas for improvement with our four marketing audits:

·         Marketing strategy

·         Marketing performance

·         Marketing competency

 

A marketing audit is discussed in more detail in the article - Finding Hidden Profits Using a Marketing Audit

        2.    Marketing Strategy Development

What Can Marketing Strategy Consulting Do For Your Company?

 You may know where your company stands in the marketplace. And you may know where you want to take your company. But how do you get from where you are to where you want to be?

WMG offers a marketing strategy consulting services that lead to transformational marketing strategies for products, services and companies as well as increased sales and profits.

There are many elements to marketing strategy consulting. 

  • Marketing strategy consulting includes vision and mission development
  • Market segmentation
  • Positioning
  • New product/services development
  • Innovation strategy
  • Customer service strategy
  • Sales and channel strategy development is part of marketing strategy consulting

       3.  Marketing Plan Development

It has been said a thousand different ways – if you fail to plan, you plan to fail. Most companies develop their annual marketing plan hoping that it will generate increased sales and margins.  But it doesn’t always end that way. A well-developed marketing plan not only spells out every detail of your marketing efforts, it guides the execution in the right places at the right times, and in turn leads to a return on your marketing investment - which, after all, is the whole reason for marketing.

 A marketing plan is discussed in more detail in the article - What is a Marketing Plan? 

         4.   Guided Implementation  

The success of your marketing plan depends upon the successful implementation of the strategies  and tactic in the plan.  The Wilson Marketing Group (WMG) works with your marketing and sales teams and corporate management to insure that the marketing plan is clearly understood and carefully executed. We work with corporate management and at the business unit level to insure that the corporation is aliened and working with the new strategy.

          5.  Marketing Performance 

Marketing metrics provides you with a scorecard for measuring the success of your marketing plan. Measurable performance and accountability have become keys to marketing success. Marketing metrics provide precision and accountability.

Marketing ROI is discussed in more detail in the article -Are You Getting The Most From Your Marketing Buck?

 

Marketing Research Consulting

The Wilson Marketing Group (WMG) is a market research driving consulting company, We do both qualitative and quantitative marketing research, including:

  • Market Segmentation and Targeting

  • Market Assessment

  • Positioning Marketing

  • Competitive Analysis/Intelligence

  • Industry Analysis

  • New Product/Services Development

  • Customer Retention

  • Custom Satisfaction/Customer Loyalty

 

You can find us listed in Gale Research Inc.'s "Consultants & Consulting Organizations Directory" and Kennedy's "The Directory of Management Consultants". Our senior consultants are CMC's - Certified Management Consultants.

Success is not an option, it is an absolute requirement

Contact us to learn how we can help you deliver extraordinary growth and shareholder value for your company. 

Minneapolis, twin cities, Mn, Minnesota

Over 25 years experience providing strategy and marketing consulting to manufacturers and business-to-business clients.

Proven experience you can trust.